Facebook to debut auto-play video ads in 2013 • The Register

« Facebook users have a new form of advertising to look forward to in 2013, when the social network will begin inserting full-motion video ads into their news feeds.

According to a report by Ad Age, Zuck & Co are so hell-bent on pulling in big bucks from TV admen that they plan to debut the dubious new feature no later than April of next year, though sources say they haven’t yet figured out all the details.

Typical TV ads run about 30 seconds, but Facebook is reportedly considering capping the length of its video ads at 15 seconds.

In a move that’s certain to anger many users, however, sources say the company definitely plans to have the video component of the ads start playing automatically, and possibly the audio, as well. »

Facebook to debut auto-play video ads in 2013 • The Register.