In our new report, Inside the Datavores, we quantify we think for the first time the link between higher levels of online data use in UK businesses, and their economic performance in terms of productivity and profitability.
Everyone is talking about data. Magazine articles, white papers from technology vendors and even dedicated television programmes extol the benefits of ‘big data’. Case studies in the business literature abound – Netflix, King.com, Spotify, Channel 4, Tesco.
Why should you read our contribution? Simply put, because we need more data about data. Businesses need quantitative information on how more effective use of their data can impact their bottom line. And they need quantitative research on what management and organisation practices can maximise their return on investment.